In 2004, Mark Zuckerberg, a sophomore at Harvard University, launched a social media platform that would change the world in a major way. Facebook was born, and college students across the United States began connecting with each other through the social media platform.
It wasn’t much longer until Twitter joined the social media world in 2006, LinkedIn in 2007, YouTube in 2007, and then Instagram in 2010.
Through the years, businesses have learned to capitalize on these social media platforms plugging their products and services to normal, everyday people spending time scrolling on their devices.
During the evolution of social media, social media marketing has changed a lot. In the early days of social media, it was much easier to gain followers and have people see your content. Today, businesses have to compete with many other companies while also trying to decode elusive algorithms.
In other words, you have to work harder and smarter in our current day for anyone to see your content.
This eBook is here to show you how you can be relevant in the social media world today, and how you can get views, clicks, and conversions for your business despite the strong competition.