If you want to get traffic to your website, it’s essential to understand Search Engine Optimization (SEO).
Between 2010 to 2015, you could get enormous amounts of traffic from social media. If you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.
Websites like Buzzfeed took advantage of this by creating endless listicles (like “22 Reasons Seinfeld Is The Best Show Ever”). Loads of people would see these articles, click on them, and then share them with their friends.
Since then, however, things have changed dramatically. Facebook (and other social media platforms) realized that they were basically giving free publicity to businesses. If businesses want to get people’s attention, shouldn’t they have to pay for it?
So, Facebook started making it much more difficult for businesses to grab people’s attention. Whereas before, 10,000 people might see a post shared by a business, now only 1,000 people would see it (those aren’t the actual numbers, but you get the point). If a business wanted to get a lot of exposure, they would have to pay for it.
The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.
This is why SEO matters so much. SEO is the process of optimizing your website (pages, blog posts, and more) for search engines like Google. If you understand it and do it right, you can get a significant amount of traffic from search engines.
In other words, when people use Google to search for specific terms, your site will show up near the top of the results. People will click on your site and read your awesome content.
Pretty simple, right?
Well, sort of. The general concept behind SEO is simple but it’s a little more complicated in practice. Which makes sense, of course. There are trillions of web pages out there and Google has to be able to understand them and give the relevant ones to searchers.
One of the primary goals of SEO is to make your website stand out from everything else. You want to make your site as appealing as possible to Google. The more appealing it is, the more it will be shown to searchers and the more traffic you’ll get.
So, how do you make your site stand out in the eyes of Google? That’s what this eBook is all about.
You’ll find practical, proven SEO strategies that will increase your Google rankings.